We don’t have a rags to riches story…
We just traded an average script for a story worth living.
This Is Our Story
In high school, Jewel and I were complete opposites. I was the quiet, straight-A student, always lost in my books…while Jewel was the eccentric class clown whose only A was in Art. Despite our differences, we shared a common bond: our parents had career expectations for us that didn’t align with who we really were. My parents dreamed of me becoming a doctor 👩🏻⚕️, while Jewel’s parents expected her to be a nurse, following the Filipino stereotype. But deep down, I longed for a creative career (music and design) and although Jewel didn’t know what she wanted at the time, she knew she was destined for something greater.
Two things sparked a turning point.
Number One: In 2009, Jewel had stumbled upon the book The Secret 📕. After reading it, she knew she wanted to become an entrepreneur.
Number Two: Shortly after, a ‘chance’ invitation to a business networking event changed everything (don’t you just love how the universe works? 😉).
Surrounded by successful people from all walks of life and forging their own unique paths, we began to believe that we really can create the life we want. That we didn’t have to choose between doing what we love and making money – we could do both. So we started our business Essetino in 2010 and completely immersed ourselves in learning EVERYTHING we could about building & marketing an online business 🙇🏻♀️ …and we tried it all – MLMs, blogging, email marketing, affiliate marketing, web design & development, online courses, selling silicone ice cube trays for poker parties – yep, you name it, we did it!
We learned A LOT about marketing in the process but in retrospect we were spreading ourselves too thin… because we were posting on every single social media platform, trying to do it all…ultimately trying to be seen so we can grow our business.
But as a result of trying to be everywhere, we ended up nowhere.
We were burnt out — financially, mentally, physically — not to mention family and close friends wondering ‘how long this phase would last’ 🙄
Our ONLY option was to make this work.
It wasn’t until 2015 – when we stopped trying to be everywhere and went ‘ALL IN’ with YouTube – that things started to change.
We officially launched our channel with a $10 webcam 🤳🏻 and just started creating tutorials sharing what we’ve learned to date from our entrepreneurial journey – mainly, how to create profitable content for entrepreneurs who want to build an online business.
Simplifying our marketing efforts ended up amplifying our results. 📈
We discovered that YouTube was more than just another social media platform; it was an incubator for growth. It pushed us to be creative, share our ideas, build connections, grow our community, automate our marketing and monetize all at once.
Three years later, I was able to quit my job and become a full-time creative entrepreneur, designing digital assets for clients as well as developing my career as a music artist along the way🎤.
Much of my success in music—including releasing albums, touring nationally, growing my fanbase, and signing with a record label—is owed to YouTube.
Many people saw the growth in our business and were asking us to teach them YouTube, to help them design beautiful websites, strategize on messaging, and ultimately create what we managed to do.
This is what led us to develop, refine and teach our Profitable Channel framework.
Our Profitable Channel system gives us the freedom to pursue our passions, travel freely, and help other creators, coaches, consultants, and edupreneurs.
Today, the Essetino Media channel has over 60,000 subscribers and generates five figures a month in revenue 💰.
We’ve been featured on e-learning and marketing platforms including TubeBuddy, LearnWorlds, and the Entrepreneurs International Network and are most known for helping you leverage the power of YouTube to grow your business, expand your impact and do it all in a way that allows you to be yourself and doesn’t result in burnout.
We have since helped over 80,000 students through our online courses and consulting services, reaching millions more through our YouTube videos (and I’m still releasing music, which you can hear on Spotify or my website here!).
And now you know why we’re obsessed with YouTube 🎯
So…YES! You really CAN design a life you love.
And you really CAN turn your YouTube channel into a wealth-building asset using what you already know …
… all while creating a business that aligns with a life you love. ♥
OUR VALUES
Click a value below to read more.
We Lead With Integrity
We align our actions with our values, build genuine connections with our team, clients, and partners, respect everyone, and consistently follow through on our commitments.
We Blend Creativity With Strategy
Creativity drives us, curiosity inspires us, and together with a personalized approach, we deliver excellent, beautiful work and meaningful results.
We Simplify To Amplify
We value clarity and simplicity because it helps us focus on what truly matters, removing complexity to achieve better results and more effective processes.
We Dare To Be Ourselves
We show up authentically, courageously, and imperfectly, inspiring others to do the same.
We Win Together & Have Fun
We value every contribution and celebrate our successes, bringing positive and joyful energy that lifts each other and helps us succeed together.
Our Team
Because you didn’t really think that we could run this whole show alone, did ya?!
Jewel Tolentino
CoFounder, YouTube Mobilizer
Auret Esselen
CoFounder, Creative Director
Roland Leveille
Youtube Growth Manager
Maria Kavouras
Content Coordinator
Denise Escalante
Social Media Manager
Karizza Mae Corpuz
Graphic Designer
Chad Gilmour
Videographer
Where To Next?
Elevate Your Online Presence
Your brand is your identity – let’s make it unforgettable. We’ll work closely with you to develop a captivating brand image that resonates with your target audience and sets you apart from the competition.
Build a Profitable YouTube Channel
Over 3 billion people are searching for answers every single month on YouTube and you have the answers to their questions. We’ll show you how to harness the power of this platform in a manageable way and optimize your channel for maximum reach and revenue.
Launch an Online Course
Your brand is your identity – let’s make it unforgettable. We’ll work closely with you to develop a captivating brand image that resonates with your target audience and sets you apart from the competition.